Think Freely Latino

Think Freely Latino (TFL) leverages emotionally compelling story-based marketing to highlight the best our U.S. Hispanic and Latino community has to offer – our everyday heroes – Nuestros Héroes. We are focused on inspiring more American Hispanics and Latinos to self-empower, thrive, succeed, and make positive contributions to their communities.

Check out a sample of TFL’s stories and visit to read more of our work.

Antonio Tijerino - "Serve and Be Bold"

Jose Antonio Tijerino, influencer and champion of Hispanic and Latino youth in America, is also the man responsible for stewarding the Annual Hispanic Heritage Awards – “established in 1987 by President Ronald Reagan to commemorate the creation of Hispanic Heritage Month in America.”

Serving as president and CEO of the Hispanic Heritage Foundation (HHF) for more than 16 years, Antonio has been entrusted with stewarding this important legacy for our community. The Awards “are among the highest honors by Latinos for Latinos, and supported by 40 national Hispanic-serving institutions.” He is also a strong advocate for Latino youth, including young professional Latinas, ensuring corporate America is connected with rising professional talent from our own community through a variety of programs, including: HHF’s Hispanic Heritage Youth Awards, Latinas on Fast Track Workforce program, and Leaders on Fast Track Institute (LOFT), among other initiatives.

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This Hispanic Heritage Month, let us not lose heart or surrender our dreams

This article was first published in The Hill on September 12, 2017.

This year, the U.S. will usher in Hispanic Heritage Month with renewed assurances that a wall costing a mind-boggling $10 billion to $21.6 billion will be erected along our southern border — a physical structure further dividing two neighbors and vital trade partners.

This year, many Latinos will take part in the Sept. 15 to Oct. 15 celebrations with painful awareness that promises made to a generation of Dreamers have once again been broken. These young students, blue- and white-collar professionals, arrived as minors — and not of their own volition. Yet today, the estimated 800,000 covered under the Deferred Action for Childhood Arrivals (DACA) program know no country other than the U.S. as their home.

Dictator Drives Venezuela off a Clifee

ICYMI: A former bus driver and trade union leader who rose through the ranks of Venezuelan government under former and deceased president Hugo Chavez has finally driven the country off the proverbial cliff.

Under Nicolás Maduro, Venezuela is officially a full-fledged dictatorship. And the country’s economic and humanitarian crisis has now reached critical mass following a July 30 election widely described as a “sham.”

The election in late July of this year propped up a new legislative body — a “constituent assembly” — without a national referendum as required by law, essentially trashing the country’s 1999 constitution.

Maduro’s authoritarian assault on his people has naturally, thankfully, ignited a firestorm, bringing about U.S. sanctions and drawing worldwide criticismRegional governments, many in the expat community, student leaders and Americans from all walks of life are among the many condemning his actions.

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