2017 Great Communicators Tournament

2017 Great Communicator: Abbey Lovett

Congratulations to our other finalists, Ashley Keimach and Jessi Bennett


In 2017, Think Freely Media partnered with the Foundation for Economic Education and Young Americans for Liberty to host mini-Great Communicators Tournaments during their national conferences. The winners of these Tournaments advanced to the finals of our national Tournament.

Abbey Lovett, winner of the FEECon mini-GCT, and Jessi Bennett, YALCon Great Communicator, joined Ashley Keimach, who earned her spot in the Tournament’s final round with an online video submission.

Our three finalists came to Washington, D.C. for three days in early November for networking, communications training, and fun. While in DC, the three contestants recorded a video of themselves speaking about the benefits of a free market solution to the challenges in our current healthcare system.  You can learn more about this event and the Tournament results here.

Instead of having the judges or our audience guess which message will resonate with the audiences we must persuade, we worked with behavioral scientists to develop randomized trials to test the videos of our contestants (and their accompanying transcripts) with these audiences.  If our goal is to find messages that resonate with the moveable middle and soft left, we need to know what messages actually persuade them.

Finalists' Entry Videos

Abbey Lovett, 2017 Great Communicator

Ashley Keimach, 2017 Great Communicator Runner-Up

Jessi Bennett, 2017 Great Communicator 3rd Place

Highlights from the 2017 GCT Finals

The Basics

Contestants should always:

  • take the moral high ground
  • be hopeful and aspirational
  • address the issue of fairness or inequality
  • put the other side on the defense
  • communicate the value of freedom and increase the audience’s demand for it
  • use storytelling to make your case