2017 Great Communicators Tournament
2017 Great Communicator: Abbey Lovett
Congratulations to our other finalists, Ashley Keimach and Jessi Bennett
The liberty movement lacks great communicators – people who penetrate and persuade effectively. For liberty to prevail on a sustained basis, we must solve this problem, or we’ll continue to win the battle of ideas but lose the policy and political debates that decide electoral outcomes. The Great Communicators Tournament is our way to start solving this problem. Our goal is to identify and promote individuals who can effectively and persuasively discuss and defend the free market and the benefits of individual freedom.
New In 2017
This year we partnered with the Foundation for Economic Education and Young Americans for Liberty to host mini-Great Communicators Tournaments during their national conferences. The winners of these Tournaments advanced to the finals of our national Tournament.
Abbey Lovett, winner of the FEECon mini-GCT, and Jessi Bennett, YALCon Great Communicator, and Ashley Keimach, from the online video submissions advanced directly to the final rounds. The three contestants recorded a video of themselves speaking about the benefits of a free market solution to a current public policy issue. Our three finalists cameWashington, D.C. for three days in early November to record their entries and to spend time networking and attending workshops that will improve their communications and messaging skills. You can learn more about this event and the Tournament results here.
Instead of having the judges or our audience guess which message will resonate with the audiences we must persuade, we worked with behavioral scientists to use focus groups and randomized controlled trials to test videos of our contestants (and their accompanying transcripts) with these audiences. If our goal is to find messages that resonate with the moveable middle and soft left, we need to know what messages actually persuade them.
Contestants should always:
- take the moral high ground
- be hopeful and aspirational
- address the issue of fairness or inequality
- put the other side on the defense
- communicate the value of freedom and increase the audience’s demand for it
- use storytelling to make your case